Getting a high website conversion rate is one of the best ways to improve your traffic and website engagement. On average, websites have about a 2% to 3% visitor conversion rates. The top converting websites currently convert about 23% of visitors to sales.
So, how do you increase conversions to get that high of a rating? Read on to learn seven website conversion tips to help you raise your rates.
Table of Contents
Take Advantage of CTAs
CTA or call-to-action is one of the best components to get a better website conversion rate. It’s your main focal point that directs visitors to why they need your products or services. Your CTA also creates a sense of urgency to get what you offer now.
Add things like “Schedule now!” or “Get Our Discounts Today!” to add urgency. Place CTAs to your most trafficked website pages, such as your home page and top blogs. Try not to add more than one CTAs in a page section.
It may overwhelm your visitors, which can lead to a problem known as the paradox of choice. If you insist on adding more than one CTA, make sure you identify your primary CTA to avoid your visitors’ confusion. Keep in mind that most users take no action if they’re presented with plenty of options.
Make use of buttons instead of using word links for CTAs. It can attract more customers, especially if it has pleasant effects. Go for effects like giving it a 3D effect to pop out or various types of heat maps. Try to lessen the words you use for your CTAs by making it clear and concise with what you want your visitors to do.
Improve Your Landing Pages
A landing page is a single web page that leads your visitors to check out a certain product, service, or offer. It can be anything, from your home page to blog posts. It’s a great way to increase your website engagement and convert visitors.
Your landing pages should give promise and offer what your visitors want to see. If your ad gets clicks and brings your visitors to your page, it should lead them to something interesting. It needs to introduce your brand to new customers who may find interest in your brand.
Try adding a video on your landing page. Record a meaningful and simple message that can get your goal across to visitors. Make sure you know who you’re talking to and provide them a route to purchase.
Personalize the Website User Experience
Website personalization is one of the best ways to raise your conversion rates. Invest in improving your website to display your content depending on the user. Go for smart content or dynamic content to show different versions of website pages.
Add something that speaks to both new or returning customers. For example, show different messages on your home page to returning and new visitors. Your website should help new visitors know more about your brand and what they can do on your website.
Don’t forget to place social sharing buttons for those who spend most of their time on social media. Make sure that you also make your website mobile-friendly and responsive. 80% of users use their phones to search for something online, which means they’ll likely be accessing websites through their phones, too.
Create a Chatbot
Chatbots are another great addition to get better website engagement. It allows visitors to engage with your brand without having to sign up for a form. You can choose to go for an AI-based chat or live chat.
Regardless of the type you pick, it would help if you prepare a chat script. It helps answer and ask questions to the visitors. A chatbot also simplifies things since visitors can immediately ask if they need help.
The best thing about chatbots is that they are always present. No matter the time or place, your visitors can get answers. So, if you’re looking for answers on how to increase conversions, chatbots are one of the best ways.
Build Trust With Your Customers
If you want more people staying on your website, you need to show them that you’re trustworthy. The best way to show that is by giving statistics, reviews, and testimonies. Give them data rather than general proclamations and abstract descriptions.
Try not to overdo it with unnecessary figures to give your customers a clearer conclusion about your service or product. So, be sure to dig deep into your numbers and do some research. Customer reviews are one of the best ways to get people to trust your brand more.
Ensure that the reviews are real to get more people to trust your brand and convert to loyal customers. Avoid overclaiming since it can backfire. The more bold claims you make, the more disappointed your customers can become.
Remove Distractions
If you want your visitors to focus on a specific single action, you have to eliminate distractions. The more you have on your website doesn’t necessarily mean it’s better. Placing more visuals and action options on your website only distracts your visitors.
Minimize distractions like unneeded links, info, and product options. Try to remove and lessen things that are irrelevant when users take action. You can remove or shrink the menu, so readers won’t get distracted when reading your blogs.
It would be best if you also got rid of big headers and sidebars. Remove stock images that don’t relate to what users are doing. Consider removing the navigation on landing pages.
Go for Smaller Expectations
Try not to rush your potential customers into committing to your brand. For example, rather than going for “Buy Now,” you can go for “Add to Cart.” Buy now seems like it should be their final choice, while add to cart seems more risk-free and allows users to change their minds.
Ways to Increase Your Website Conversion Rate
Take your time to improve your website conversion rate with these tips. It’s time to add CTAs to your blogs and create a chatbot to help your engagement. Keep in mind that you have to adapt to changes and see what works and what doesn’t.
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