One of the biggest differences between having a brick and mortar retail store and having an online retail store is that you can’t physically see or interact with your customers while they’re shopping. However, with the right plans and technological help, there are things you can do to encourage online visitors to spend more time browsing your website and make bigger purchases once they’re ready to checkout.
To show you how this can be done, here are three ways to encourage your customers to spend more money in your online store.
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Give Multiple Payment Options
Just like how you as a business have multiple financing options for your store, it’s wise to give your customers multiple payment options when they’re ready to buy from you.
According to QuickSprout.com, you should move beyond simply accepting credit or debit cards through your online store. To get the largest amount of people willing and able to pay for your products or services, you should accept all different types of credit and debit cards as well as things like PayPal, Apple Pay, and more. By doing this, you should have a smaller number of people who drop off of your website just before they submit their information to have their payment processed.
Streamline The Purchasing Process
Aside from giving your visitors plenty of options for how to pay for your products or services, Michael Aagard, a contributor to NeilPatel.com, advises that you do everything in your power to reduce as much friction as possible from the purchasing process.
What this means is that anything that rubs your visitors the wrong way or makes them rethink their plan to purchase from you should be removed. This can include things like having to create a profile in order to checkout, having too long of a purchasing process, not offering a guarantee, and more.
Provide Free Shipping
One great way to more directly encourage visitors to spend more money when they’re on your website is to make free shipping available after a certain dollar amount has been spent.
According to Shana Lebowitz, a contributor to Business Insider, people have a pretty easy time justifying spending a little more money than they intended if that small amount will push their purchase over the threshold to qualify for free shipping. So by offering free shipping on orders of $25, $50, or $100 or more, you may find that you’re getting customers who are more willing to spend more money in order to get that offer from you.
If you’re wanting to make more money on your purchases through your online store, consider using the tips mentioned above to help you do this.